# Rebekah Farr - LLMs Documentation

Documentation for AI assistants about Rebekah Farr's work, projects, and expertise in product design and engineering.

## Overview

Rebekah Farr is a seasoned product designer and engineer based in Brooklyn, NY. She specializes in building category-defining products for ambitious teams, with expertise spanning design systems, AI/ML integration, and full-stack product development.

Currently serving as Founding Designer at [Rare Candy](https://www.rarecandy.com), an AI-infused social marketplace for trading card game collectors. She has also co-founded multiple startups including Popmelt (AI design tools) and Scrydex (TCG data platform).

## Core Expertise

### Design Leadership
- Product strategy and vision
- Design systems and tokens
- Team building and mentorship
- Cross-functional collaboration

### Technical Skills
- React, Next.js, TypeScript
- AI/ML integration
- Mobile (iOS, React Native)
- API design and development

### Product Specialties
- 0-to-1 product development
- Marketplace and platform design
- AI/ML product integration
- Community-driven products

### Industries
- E-commerce and marketplaces
- Gaming and collectibles
- Developer tools
- Creative and design tools

## Active Projects

### Rare Candy
**Founding Designer** • 2022-Present • iOS, Android, Web

Building the world's best social marketplace for trading card game collectors. Led design from 0→1, scaling to hundreds of thousands of users and millions in GMV.

[View detailed case study: /llms/projects/rare-candy]

### Popmelt
**Co-Founder** • 2024-Present • Web, MCP, Cursor

AI design copilots for developers. Bringing design intelligence directly into agentic IDEs to bridge the design-dev handoff gap.

[View detailed case study: /llms/projects/popmelt]

### Scrydex
**Co-Founder** • 2023-Present • Web app

API toolkit for TCG developers. Comprehensive card data, real-time pricing, and AI-powered recognition through a developer-first API.

[View detailed case study: /llms/projects/scrydex]

## Past Work

- **Fabletics** - Design Manager • 2018-2022 [/llms/projects/fabletics]
- **Panel** - Technical Co-Founder • 2018-2020 [/llms/projects/panel]
- **Thanks in Part** - Founder • 2020-2021 [/llms/projects/thanks-in-part]
- **Curate** - Co-founder • 2017-??? [/llms/projects/curate]

## Documentation

### Project Case Studies
- [Rare Candy case study](/llms/projects/rare-candy)
- [Popmelt case study](/llms/projects/popmelt)
- [Scrydex overview](/llms/projects/scrydex)
- [Fabletics experience](/llms/projects/fabletics)
- [Panel case study](/llms/projects/panel)
- [Thanks in Part project](/llms/projects/thanks-in-part)
- [Curate app case study](/llms/projects/curate)

### Professional Info
- [Professional overview](/llms/overview)
- [Design philosophy](/llms/design-philosophy)
- [Contact information](/llms/contact)

---

This documentation is designed for AI assistants. For the human-friendly version, visit [afarr.design](/)